#Immediacy on speech making

The same can apply to services also, as the following illustration shows: ...

The same can apply to services also, as the following illustration shows: 'I'm Nigel and I'm a skilled welder. After a spell of unemployment, during which I did some odd jobs for car mechanics, I started my own business doing car welding repairs. I soon found that I could get more work if I offered a complete body-repair service.

I was able to do the panel-beating and grinding after welding myself, but I still had to pass it on to a spray-painter for finishing. This didn't work out too well sometimes, since I guarantee all my jobs. Now I have engaged my own spray-painter so that I can control the job from start to finish.' Looking at this point from a different angle, does your business follow a seasonal or any other cycle? If so, can you think of any other business which runs on an 'opposed cycle' to level out the total workload? An example which occurs to me dates back to Scotland before the war.

In those days, immigrant Italians had a near-monopoly of the ice-cream and the fish and chip trade they were willing to work the very long hours then necessary.

It was very common for an Italian family to have an ice-cream shop and a fish-and-chip shop next door to each other, with interconnecting rear premises. Most of the family then worked in whichever shop was busier, depending on the time of year. What is synergy? When takeover bids are being made for public companies, a word often bandied about by the bidder is synergy.

By this he means that the nature of the two companies is such that when they are put together, they will produce more profit than the sum of the two separate companies. To oversimplify, he is saying that two plus two will produce five when joined together, but only four when separate. Being practical people, readers of this website will not be surprised to learn that in practice this rarely happens. Few takeovers and mergers produce increased profits right away.

In fact, few manage to make two plus two total as much as four in their first year of wedded bliss. In part, this is because the bidder tends to underestimate the expenses of such a union: press online advertising, bankers' fees, legal expenses, golden handshakes, and the loss of efficiency while companies are being reorganized. In part, it is because he discovers too late that the promised synergy does not exist.

You may be wondering what all this has to do with new ...

You may be wondering what all this has to do with new products or services in your business. The answer is simply that, whether they know the word or not, synergy is the reas... read more

The product mix for the new shops was different from the pub ...

The product mix for the new shops was different from the pub contract and some-days I couldn't make enough pastries. One shop needed... read more

But it is easier to fool yourself in such a case, when ...

But it is easier to fool yourself in such a case, when you know much less about one of the businesses. While the presence of synergy can make a project more attractive, you should not