#Immediacy on speech making

Having worked out the total cost of an owned or leased vehicle, ...

Having worked out the total cost of an owned or leased vehicle, the businessperson can compare this cost with that of any suitable outside delivery service taking into account the number of journeys to be made and the service needs of his customers. Phillip worked out that a cheap second-hand van became worthwhile .when his volume of business reached a certain level. He was aided by a low depreciation cost as his capital outlay was very small.

When his number of deliveries closely related to his level of 'sales'. reached an even higher level, he could afford the higher cost of a leased van which he also felt was better for his 'image' than the battered vehicle he started with. Other pros and cons of hiring or owning a vehicle Apart from costs, the businessperson must take various other factors into account when making decisions about vehicles. Among the advantages of having your own vehicle is the fact that, with suitable wording your name, logo, slogan, mobile phone number, etch your vehicle can act as a mobile advertisement.

This can be worth quite a lot in terms of free publicity, providing care is taken in two respects: The vehicle must be kept clean and in good condition Nothing could be worse than your business being associated with a dirty, dented old vehicle with a light or two not working, belching diesel fumes all over other road users.

Not only is this likely to attract the interest of the police, but it will irritate others and leave the impression that your business, like your vehicle, is a scruffy, ill-managed operation. The vehicle must be courteously driven Vehicles which jump red lights, are left parked across entranceways, and which are generally driven badly will also attract unfavourable attention. Your driver may not be the most thoughtful and intelligent person on earth, and once he is on the road he is beyond your supervision.

Care must be taken to see that your vehicle is properly driven, although you can never be entirely sure. Roger, a buyer for a pharmaceutical company, was driving home from his office one evening, having just received very similar quotations from two suppliers of packaging materials.

He was not certain which offer to accept when approaching a crossroads on the A40, he saw a lorry emblazoned with the name of one of the two would-be suppliers approaching on the minor road to his left.

'To my astonishment,' said Roger, 'the lorry shot out into the main ...

'To my astonishment,' said Roger, 'the lorry shot out into the main road and, if I have not braked very hard indeed, would have taken the front off my car.' Roger then added,... read more

Although the businessperson is well aware of the money he pays out ...

Although the businessperson is well aware of the money he pays out to buy raw materials and other supplies, he can easily overlook the cost of holding them. It is even e... read more

This does sometimes happen but riot very often, and is normally a ...

This does sometimes happen but riot very often, and is normally a plucky 'accident'. The other costs Apart from the opportunity costs, there are other, more