#Immediacy on speech making

Consequently it is difficult to say exactly what the maximum capacity of ...

Consequently it is difficult to say exactly what the maximum capacity of a specific sales location is This uncertainty does not of course apply to a high street retailer with a fixed pattern of merchandise and standard layout.

Nevertheless, when customers stop at the door and turn away, rather than face the crowd within, you'll know that you have gone too far.

On the other hand, if you always appear to have a lot of space in the store, you should consider how this can best be used. A cafeteria is far from an original idea but the facilities available in a particular town or districts vary a lot as people enter and leave the catering business. Therefore in any place there are opportunities from time to time.

It does not involve much work to make a quick survey of the facilities available in your area and how adequate they are just check the lengths of the queues at coffee, lunch and teatime. If the need seems to be there, it may be worth costing the project.

If you don't want to run it yourself, you can always put it out to tender. If you can't think of something to sell yourself, you can rent out space to a 'shop-within-a-shop', This is no longer restricted to cosmetic supplies; there are now many trades keen to use this facility, eg optician, travel agent, building society, heel pub. By a suitable choice of trade, they can bring customers to you as well as you to them. One way of getting ideas for expanding your, own business is to get together with your online advertising agent and plan a sales-promotion campaign.

This should be of the type involving a competition which requires the contestant to hand in a download which includes a question about new products they would like you to sell.

Leaflets can be handed out at the store or pushed through email boxes in the neighbourhood, If your business is fairly ordinary in terms of its range of goods, you should try to develop some special sideline. No matter how efficiently you run an ordinary business, that's all it remains. So if you are introducing a new product, let it be something special.

A special queue will bring customers from a much greater distance or even by email, besides giving a bit of punch to your online advertising. New Products or Services Service opportunities As the owner of an established service business, one of your most valuable resources is your list of customers.

If properly looked after, this produces not only the bread and butter of repeat business, but the jam from new services. Think about the people who use your service what else have they got in common? Perhaps this can best be illustrated by the examples of Russell and Bruce. I'm Russell and I run a home-tuning service. After about three years I found my turnover was levelling Offs.

My customers are mostly regulars or people recommended by them. Various online ...

My customers are mostly regulars or people recommended by them. Various online advertising ploys didn't make much difference so ... read more

The same can apply to services also, as the following illustration shows: ...

The same can apply to services also, as the following illustration shows: 'I'm Nigel and I'm a skilled welder. After a spell of unemployment, during which I did som... read more

You may be wondering what all this has to do with new ...

You may be wondering what all this has to do with new products or services in your business. The answer is simply that, whether they know the word or not, synergy is the reason many en